Weighting benchmark
An external population estimate used to calibrate survey results, often from the Census, voter files, or other credible sources. Benchmarks should be current, relevant, and disclosed.
Where this shows up in PolitiMind
Learn about polling methodologyConcept map
How weighting benchmark connects to nearby ideas.
Weighting benchmark
This guide is educational, not a substitute for a poll’s full methodology statement. Terms should be interpreted within the design and limitations of the specific research.